Netherlands sits in a regulatory niche that suits online merchants. AMS-IX backbone with the largest peering in Europe. For ecommerce operators specifically, this means reliable transaction infrastructure with privacy without the regulatory friction of mainstream cloud providers. The EU placement gives you predictable latency for European, North American, and selected APAC audiences depending on the workload profile.
Legal context: Strong GDPR + liberal content laws. Combined with no-KYC signup and cryptocurrency billing, your operational identity stays separate from your hosting footprint. This matters more for online merchants than the average web project.